Ignite Possibilities - with JB Owen

JB Owen All About the Voice

Drumroll …. Enters the Pink Billionaire herself, JB Owen. Founder and CEO of Ignite Publishing, Ignite Moments Media, Lotus Liners, and JBO Global; international motivational speaker, executive producer, 17 times international best-selling author and an award-winning developer, a mother, a stepmother, a wife, a cyclist and an outstanding woman.

JB Owen is a voice for possibility and this is her story.

[1:46] A story behind a “pink billionaire”
[3:08] 9 year old business girl
[4:22] Ignite moments in our lives
[10:42] Power behind taking the 1st step
[16:17] Know thyself
[19:04] Called by name JB
[22:17] Business ideas and the best customers
[25:11] Lotus Liners and Dragon Den
[30:32] 1% rule
[33:23] Stories that stick with us
[36:05] Message to the past self
[37:53] Message from the future self

“The first step in change comes right after you take the first step. ”

“The journey, the fun, the excitement, the real true passion and connection to spirit is knowing thyself. ”

Connect with JB Owen

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Victoria Rader [00:00:02] In the world of many internal and external voices, the voice you listen to is the voice that dictates your life, would you like to discover a clear path to a life of freedom and fulfillment? Then welcome to All Aboard The Voice podcast, where we focus on awareness, alignment and action in order to live a life of abundance. I am your host, Victoria Rader.

Victoria Rader [00:00:28] Drum roll enters the pink billionaire herself. J B Owen, founder and CEO of Ignite Publishing, Ignite Moment’s Media, Lotus Liner’s and JBO Global. International Motivational Speaker, executive producer, 17 Times International bestselling author and an award winning developer. A mother, a stepmother, a wife, a cyclist an outstanding woman and a voice for possibility. Here is J.B. Owen. All right, and here with me is an absolutely incredible, empowering queen of possibilities, possibility igniter. J.B. Owen welcome to All About the Voice.

J.B. Owen [00:01:14] Oh, thank you so much for having me. It’s a pleasure to be here with you, darling.

Victoria Rader [00:01:18] Now, J.B., of course I am spoiled, blessed, rotten, whatever you will describe it to be to have you in my life as a direct blessing from above as my Ignite publisher, I am so, so grateful and thrilled and excited. But I want to share you with my amazing All About the Voice family in the most abundant way. And I wanted to start with this question. Pink billionaire what does that mean?

J.B. Owen [00:01:46] Well, it’s a great question, and thank you for asking. You know, I sort of called myself the pink billionaire for a couple of years now, and it started out because I’ve always been a woman in business. I’ve been doing my own business for almost 30 years. I started my first business when I was nine and being in business as a woman in the 80s in the 90s wasn’t so easy. There was really much a boys club and I think women were really aspiring to have the kind of success that men were used to. You know, the corner office, the briefcase, you know, the suit and tie. And there was a time in my life where I really embraced being a woman and what that meant, and I felt that we kind of got to create success in a new way. What’s the fierce? What’s the feminine? What’s the fabulous side of success? And yet everyone was aspiring for this billionaire. Numbers there’s billions in their bank account. And so I started the pink billionaire because pink is fabulous and fun, and it’s feminine and it’s unique. And it’s the new paradigm of business because women are really rocking it of business and billionaire was all about you can make a billion person impact. You can have a billion hugs, a billion smiles, a billion gestures. There’s a lot of things that you can do to help a billion people that’s going to have a global impact instead of just having a billion dollars on your bank statement.

Victoria Rader [00:02:56] Oh, that’s so, so, so deep and profound. It’s like a billion points from you right there. So take me to that nine year old girl. What was her business?

J.B. Owen [00:03:08] Well, I started a business making little macramé necklaces with little cute to female beads on them, and it was a nice little thing that I did. And I started by selling them at the tavern that my dad would visit on Fridays after work. I’d sit out on the step on the little stoop and people would walk by and I’d see like “Hey Mister, want to buy a necklace for your girl?” And it was a fabulous transaction because the girl would look at the guy and kind of batter eyelashes, and the guy would look at the girl and be like “Really? Do you want one of those?” And I’d be like “Here, let her try it on”, and then she would try it on. And there this be this incredible exchange of like what you buy from you. What do you think? And he would always buy it for her. And then I would get, you know, that one dollar bill in my hand or that $2 bill. Back then it was $2 bill and I was elated. And so for this incredible moment, entrepreneur was born because I saw that I could make something, which is what I love to do is make things and then I could sell them and people were so happy to receive them. He was happy, she was happy and then I was super happy because I go home with my pockets full. So an entrepreneur was born at 9.

Victoria Rader [00:04:08] Oh, that’s fantastic. And I guess, you know, that was the Ignite moment for you. You’re all about ignite moments 17 times international bestselling author in your Ignite book. So what is an Ignite moment in one’s life?

J.B. Owen [00:04:22] Well, thank you for asking. So Ignite moments is something we all have. It’s that pivotal moment that really changes us. It’s like that crossroads that we get to where it’s like, I’m going to take this road or I’m going to take that road. It’s a pivotal moment that really changes the trajectory of our life, and sometimes we don’t even know we’re having an ignite moment. And there are other times when you know and ignite moments slaps us upside the head and takes us to our knees. The interesting part about an ignite moment is it actually is the spark. You know, it’s the ignition to something else. And it isn’t until later that most people can look back at their ignite moment and be like, OK, that was the silver lining. That was the best moment, even though was the hardest moment, it was the best moment. That was the pinnacle moment where I was never, ever going to do that again. I was going to do that from now on. And so if we can go back and if we can pinpoint those moments either good or bad, hard or difficult, you can actually look at those moments and see them from a 360 degree viewpoint. Now with hindsight, now with the new you, the new set of eyes that has evolved and change, you can actually reassign the meaning that you have on your ignite moment. And for many people, that’s quite healing. There are a lot of people who had ignite moments around abuse or assault or bankruptcy or broken heart and later in life when they can look back at that moment and see that really there was some gifts and some golden nuggets in it. It actually, for me, it’s like, you know, organizing the filing system and like re-creates that sort of brings you up to speed from where you are today so you can move forward and create new ignite moments in your life.

Victoria Rader [00:05:50] Well, I want to quote you to you. That’s kind of fun. You know, I talk here at all about the voice about four these steps that flow rather naturally. Kind of from awareness and alignment through action into abundance, and there’s a beautiful quote that I read in your enjoying parenting book that says when we know what needs to be changed, we can easily change it. And that’s that point of awareness to me, you know, knowing what needs to be changed. Looking at your life from kind of perspective today, what would you say was the most poignant ignite moment for you?

J.B. Owen [00:06:29] Well, big question. I’ve had a lot of beautiful ignite moments, and some of them have brought me to my knees, but I will say there’s one that I’m quite proud of. I was a single mom, you know, struggling like many single moms do. In fact, I’m going to write a book about this called the Single Mom Syndrome, because a lot of people teach you when you’re a single mom, you can’t do that. You can’t afford that. You can’t act like that. You shouldn’t be doing that. And I thought, like, Wow, it’s really actually almost like a symptoms of psychosis of like, I’m not allowed to do this because I’m a single mom. Like I’m a single mom. I should be doing more to show my kids what’s possible. But that being said, I was a single mom. I hadn’t been received any child support for almost five years. My son was really struggling in school. They wanted to fail him a grade. I was, you know, at the grocery store often enough worried about how much the bill was going to be if I had enough money to pay it, like literally counting the food as it was going across the conveyor belt. And I just was in prayer. I was deep in prayer at my altar and I just asked God for an answer for delivery, for some kind of direction. And, you know, Divine Spirit spoke to me and said, Well, what would you do if money was no object? If you had all the freedom, if you could do anything, what would you do? And I immediately answered, I take my kids out of school and travel around the world for a year. My son was really struggling in school. I was struggling where I was and I had been assaulted in that town. I wanted to move out of the town like there were just so many things. It was like a cage. And as soon as I said that, I take my kids out of school, I travel around the world is set in motion. This incredible trajectory of what was going to happen next. And within a week, I was driving my kids to school one morning in total, mummy fog, sitting at a red light and I was asking my kids it was the middle of June. I said, What do you guys want to do for the summer? What’s important to you and my son at the age of 12, said, Mom, I think we should raise money for charity this summer. And I said, What a great idea. What charity? He talked about the turtles and the Great Barrier Reef. My daughter talked about the Syrian refugee. She was nine at the time. I said, Great, we should do that. Let’s totally do that. Let’s raise money for charity. And I was kind of in a daze, you know, just talking to the kids. But my mind’s so caught up in stress and my eight year old and her perfect little beautiful fashion said, Mom, is there any way we could go to those places and give the money to the people directly so they get it for sure? And I said, Yeah, absolutely. We could totally do that, not even realizing that I said it, but I felt a lightning bolt literally come through the roof of the car, hit me in the head and say, You said it, you prayed for it, you wanted it. Now you have to do it. And that was an ignite moment for me. And literally that day I started moving towards taking the kids out of school, which I did. I took them out of school. We traveled to 11 countries in 12 months. We went around the world, we raised money for charity and it was really, truly the best thing that ever happened to me. I came home with a superhero cape around my shoulders. I felt like I could do anything because every single day on that trip was an ignite moment. You know, we got lost in Costa Rica on a mud road. We got caught in a flood in Dominican Republic. You know, we met people in Greece that were Syrian refugees, and every moment was an ignite moment. And so listening to divine spirit and listening to that, calling in that inner voice and then following it, that is would ignite moments are really all about for me.

Victoria Rader [00:09:34] Well, you know, one thing that I don’t think I’ve ever appeared to share with you. I homeschooled my kids, homeschooled my daughter through 10 grades and my son through nine grades. It was the other way around I actually took him to Greece, came home with the bill and said, Oh, wait, I have to do something to pay for the fun. And that’s kind of how I ended up becoming a real turn into print or to pay for the fun of home schooling the kids. And so there’s an alignment there, I feel, though, you know?

J.B. Owen [00:10:00] Yes, absolutely.

Victoria Rader [00:10:01] You’re such a keen spirit then. So but here is this. Here is something that I love, love, love what you said because you had that striking bold and you’ve heard, you know, do something about it and you didn’t know how you didn’t know necessarily where you were going, but you already caught in action. And another quote I pulled out from you because it’s so well-written, you guys. The book is fantastic, as everything that JB touches is turned to gold, spiritual gold and otherwise. So, but anyway, in the book, it says the first step in change comes right after you take the first step. So explain that. I mean, I get that. I get the action and faith, but explain what you meant when you wrote that.

J.B. Owen [00:10:42] Well, so many people talk about what’s possible. They talk about if only this was possible. If only I win the lottery, if only I did this. There’s always this waiting. It’s like sitting on the couch and waiting and waiting for life to happen, waiting for, you know, Angel to knock on the door, waiting for the bag of money to come through the ceiling. There’s this waiting game that a lot of people are into, and they’re expecting it to happened or expecting someone to do it for them, and so that court is really about, you know, the first step and change is taking the first step and you have to do what you have to do it, you cannot sit and listen to a million podcast and expect it to change. You can’t sit on the couch and watch TV and expect things to happen. You really have to decide that you’re going to make the change. In the hardest step is the first step I call the resistance barrier. You butt up against the resistance barrier. You find all the reasons not to do it. And I have this great exercise. If I could share with your listeners, it’s called Ten Minutes Transformation. Anybody can do anything for ten minutes. You can work on your website for ten minutes. You can write your book for ten minutes. You can go exercise for ten minutes. You can spend time with your kids or your parents for ten minutes. If you tell yourself, I just need to spend ten minutes and I’ll be transformed ten minutes to transformation, I can do it for ten minutes. You actually push past the resistance barrier. You get over the hump, you take the first step and once you break through the resistance barrier is incredible because the next thing you know, you’re writing for 20 minutes, for two hours, you’re all with your kids and it’s half the day has gone by. It’s the resistance barrier that stops everyone and they butt up against it and they listen to all the limiting beliefs and the old language gene and the old thoughts they can’t do it and then they just step back. So the biggest, most incredible thing you can do to create change in your life is to take the first step. Push through that resistance barrier because then I like to call it like the creame brûlée, like you crack that beautiful sugar icing and every yummy all the good stuff is underneath. And that is the power behind taking that first step.

Victoria Rader [00:12:29] And where in your life would you say has been the biggest resistance barrier? And what was the first step that took you through it?

J.B. Owen [00:12:37] Well, you know, it’s interesting. I always have struggled with what I consider my weight. People would say to me, like, you don’t have a weight problem. But when I was 17, I wanted to be a cover of Vogue. I want to be a fashion model, and I went and saw an agent and they said, Oh, you’ll never make it. You’re too fat. You can’t do it. You might as well give up now. And I walked out of that office and I actually gave up on my dream and I talk about, you know, that person actually was, you know, a precipice and ignite moment that just got me to give up on a dream. And I always had that in my mind that you’re too heavy, you’re too fat, you’ll never make it. You can’t do it. And it wasn’t until actually just before my 50th birthday that I said, like, Wow, that’s a dream that slipped through my fingers and I let somebody else control that. And so for my 50th, I decided I was going to do something really crazy and go after my dream about being on the cover of Vogue. And now, of course, it’s been fun. We’ve done some really cool things around it, but COVID has started a little bit, but the whole point of it is everything is like a hinge to a door. So me wanting to be on the cover of Vogue and resurrecting that dream, even though I’m 50 years old, just became a hinge that opened the door to something else. And so if you have a dream and you have a desire and something inside of you, you believe is possible, just taking the step to allow it to unfold will suddenly awaken something else. And so my dream to be on the cover of Vogue led to me wanting to get my health and my weight in order, which led to me deciding to do something crazy like cycle across Canada for the summer, which led to this incredible experience of meeting people and doing a TV show and all this fun stuff because I just allowed that one dream that one thought of what is possible to actually unfold and just breathe and come to life and blossom. And so I think that is the one thing that we, as human beings sort of shroud a lot as we don’t let possibilities blossom and it doesn’t mean it has to look exactly like you thought. But the fabulous thing about divine spirit is it has an idea. It already knows what’s best. It already knows how to do everything for your highest good. And so if you allow it and follow it and listen to it and go after it and surrender to it, so many beautiful things happen.

Victoria Rader [00:14:45] And I think what you said there at the end, surrendering to it, surrendering to that divine flow, to the spirit, but also surrendering to who you are. Yeah, because I think at the end of it all, God, ask us to dubious to surrender to the divine self that we have been created to be. And as you are pursuing this dream that you’ve had, I couldn’t help but to notice that that 9-Year-Old was actually creating fashion. The business you were in was fashion. So yes, you were true to being an entrepreneur your whole life. And I would want to hear a little bit about the Dragon’s Den TV show here in the minute, which for my American listeners, this is like a parallel to Shark Tank in U.S. in Canada. So we’ll ask you that. But what I was looking at is that OK a nine year old did have joy with fashion. A gorgeous 35 looking a 50 year old is making it to the cover of the Vogue magazine, and there is that journey in between of connecting and going deeper and deeper and deeper, discovering who you are and claiming more of who you are right and making it possible for others to see who you are. So tell me about Dragons Den.

J.B. Owen [00:15:57] Yeah, well, I’ll just capsulate on that thought. It is a powerful thing, my husband asked me. About six months ago, he’s like, you read so much, you study so much, you’re so, you know, into New Age thought, what would you say is like the one thing that you could tell somebody if you could just share one thing, you’re on a deserted island, you get one thing to share. And I said, it’s know thyself. It really is. Know thyself. The journey that we have in this human experience is to figure out who we are, not who somebody wants us to be, not who we think we should be, not what society says. The journey, the fun, the excitement, the real true passion and connection to spirit is knowing thyself. What do you like? What don’t you like? What is important to you? What are your good and what can you let go? What can you blossom? How can you help others? And that, for me, is the fun part. There are so many tools that we can learn and amen to all the tools. But if we just had to pick one thing I always say, it’s just know thyself. How fun knowing who you are. Be you.

Victoria Rader [00:16:53] Hmm.

J.B. Owen [00:16:54] OK, Dragons Den.

Victoria Rader [00:16:56] I love that. I love that we can stay on this and we can come back to Dragons Den. This is just I love that. So at what point would you say this has become a part of an intentional journey of knowing yourself?

J.B. Owen [00:17:08] Well, I feel like always. I mean, I have to tell you. Having the name JB was tough as a kid, so I was given the name JB. I went to grade one with the name JB in kindergarten. My middle name actually is Bernadette. I don’t tell a lot of people this, but when I went to kindergarten, the teacher called me Bernadette. My parents registered me as Bernadette because they didn’t think was appropriate. And I remember stamping my foot and saying, like, No, my name is J.B., and I will not be called Bernadette. That is not who I am. And there was actually a girl in the class who kept calling me Bernadette to tease me, and I ended up pulling her hair. And I remember thinking, like, I was so adamant about it. So for me, I will be honestly true. Like claiming who I am happened at a very young age because I really had to step into my name in the 70s. It was not an easy name to have. In the 80s, no one had, you know, initials for a name, and certainly women did not have initials for their name. So I’ve always really been blessed to have a side of me that really embraces who I am. That being said, we all have that little voice that I’m not enough. I’m not good enough. I’m not being seen, I’m not being heard, I’m not important. And so just like everyone else, I’ve gone through life with that same little voice on my shoulder. But I tell my clients all the time I have that voice of negativity, just like you. I have just learned that they have a volume switch. And so all you have to do is turn the volume, switch down on negativity and turn the volume, switch up on positivity and possibilities.

Victoria Rader [00:18:39] And just so that I understand correctly. JB though, is the first named Bernadette is the middle name, right? So the actual name is J.B.. and from my understanding is it’s not an acronym, it’s J.B. Right. What’s the story about getting that name?

J.B. Owen [00:18:54] Well, when I was born, my dad was in Mexico racing riverboats because he was a real enthusiast and he bill riverboats. He was an entrepreneur. He built river boats. He’d race them to win awards to get people to buy his river boats. And my mom was in the hospital and they hadn’t really planned a girl’s name. They actually thought they were convinced it was a boy. And so when I was born, my mom put actually J period B period on my birth certificate thinking that when my dad came home, he would pick Julia Barbara Brenda or something that they would agree on. And yet, after a month in Mexico, he came back and said, Oh, J.B., that’s cool. Let’s just go with that. And so it stuck. And what was interesting is before he came home for the month that he was away, everyone was calling me baby J.B. because he didn’t know what my name was. So it was like baby J.B. was going to be Julie or Barbara, and I didn’t end up happening. So baby J.B. just turned into JB. Everybody just went and it just stuck. And, you know, God really wanted that for me because I will say that having that name has really in many ways, you know, been who I am, I have had to stand up for myself. I’ve had to have fights on the playground for it. I’ve had people, you know, call me every name, every initial B.J., MJ, RJ, T.J., LJ. So it’s really made me define who I am. And especially as a woman, I’m a very, very astute businesswoman. I love entrepreneur. I love being in business and for the longest time again, as I said at the beginning of the call, I had to play in the boys arena. And so having the name JB really gave me a lot of confidence and a lot of strength. I will say this, though, when someone phones me and it’s a solicitor call, they’ll be like, “Is Mr. JB Owen there?” and there I’ll be like, “Oh no, wrong number” I know they don’t know me.

Victoria Rader [00:20:28] So when was that point of transformation for you? You’ve mentioned it a couple of times saying when you had to own being a woman in business and instead of competing at the masculine level energy to step into the femininity and become the pink billionaire. If you say, when has that transformation happened for you and how?

J.B. Owen [00:20:49] So? In 2006, I started my own kids clothing company. I had been working in the film business for 15 years as a costume supervisor, again in fashion. I had my own clothing company for many years. I. A jewelry company was always in fashion, I took the fashion route instead of the modeling route. And when I had my son, he was five months old and I was like, Well, boys really get ripped off when it comes to clothing, there’s just not a lot available for boys. We were living on the West Coast and rain gear and warm gear, and our gear was even less available for kids in the early 2000. But all of us moms were wearing Lululemon and I was like, This is so interesting because all the mums are super comfortable and the kids are wearing pajamas to Gymboree and they’re wearing, you know, gap chinos to like gymnastic class and like the kids were super uncomfortable, but the mums were super comfortable and I thought, Wow, there’s a real need here for kids clothing for athletic, where no one had been doing athletic wear for kids. We were one of the first people to do it. In fact, I started a company called a goo, and people call this Lululemon of kids clothing. But what I also did was I made UV protective clothing. I didn’t want to put sunscreen on my kids, so I made clothing that had UV protection inside the fabric. Kids sweat and they can’t regulate their body temperature. So we put wick away. So it’s actually making very functional clothing. And it wasn’t until then that I really stood up in the arena of growing a business and said, Look, this is functional clothing. This is fashionable clothing for kids. This is practical and let’s make it affordable. And that really just took off my business. And in four years we were selling to 11 countries around the world, 600 stores. We were just booming because I found a need in the market, and that’s the greatest gift of being an entrepreneur. So for all you entrepreneurs are listening. Look at the marketplace. Look at where something is missing. Look at where people are needing something. And nine times out of 10, it’s you. You are your greatest customer because you see the holes you see. Oh, I would love that with my golf bag. Or wouldn’t it be great if my car did this differently or we need an app for this? That is the mother of invention. That is the inspiration. That’s the spark. And when you get the spark for an idea, God gives you an idea. You got to run with it because ideas are there living organisms and they come to you because they believe that you can bring them to life. And if you sit on them and be in, the maybe could, should would. I don’t know if it’s possible that entity, that idea says, Oh, I’m afraid I’m going to go find someone else who think who is possible. And so we see so many people had a great idea. And then a year later, someone else came out with it because they were waiting on it. So really finding that niche in the market, that hole in the market as you as your customer, that’s going to help you create a business that you’re passionate about because you know you need it, you get excited about it and you love it. And so I really found my stride. I would say building that business and growing that business, and it catapulted and I was, you know, obviously the leader, the designer, the head designer was that grew into six and seven different companies. And so I would say then is where I really stepped into being a mom, being a female, being a designer, creating clothes for kids, doing things that are really helping other women, helping other moms. I really felt empowered. And then I went on to create a feminine hygiene company for women to help women with washable feminine products so that it was better for their health and better for the environment and better for their pocketbook. They last three to five years. And so there’s just so many things around it. I call it the triple win. Every business I’ve stepped into since 2006 has all been about How do I win? How does the customer win? How does the customer of the customer win? How do my suppliers win? How do my team win? So I always look for the triple win, and that really, in my belief, is what makes companies so successful. Those big unicorn companies are really about the triple win for client, customer, supplier and humanity in general.

Victoria Rader [00:24:35] And that is a winning point JB. It’s a winning point. I loved what you said about the spark that when there is a spark, God kind of ignites it, right? And I see that ideas are God’s currency. We can receive it, we can reject it. But it is when people pray for money. Great. King Solomon was the wisest man which helped him be the richest man, so pray for ideas and this is my dragon den. Then moment that idea that you’ve received to help women to use healthier ways during their time when they are vulnerable as it is, you know. So talk to me about the lotus liners in the dragon den. How did that come about?

J.B. Owen [00:25:16] As I was working in Asia for years through my kids clothing company, I actually worked with the factory that was making washable, feminine products. And I was like, Oh, that’s terrible. Who would ever want to use those? Well, here’s the thing. God put me in a snowstorm in my house in Cologne, Canada, for seven days, we were snowed in. And guess what? I couldn’t go to the store to get any feminine products, but I had these samples that I had in my drawer for my three years ago from this factory. And so I started using them, and I absolutely love them. Within a month, I was on a plane, flew to China, immediately started the company because I saw the triple win help women feel better, helped the environment with reducing waste in the landfills, held women with their health and wellness. There’s so much toxicity in disposable products and just give women an opportunity to be empowered during that time of the month, especially kids and girls who are stepping in to their blossoming and into their menstruation. I had a little one at a 12 year old and I was like what’s her whole life going to look like if she’s using disposable products and things that have toxics some bleach in them? So I do have a lot of passion behind my companies in the sense that can we do something to make a difference? Can we have an impact here? And for me, I’m not about just like we’re making something for the sake of making it. We’re making it just to make money. We’re making it just to dominate the market. Been there, done that. Not interested anymore. I want to do things that really impact the planet. So of course, I went on Dragons Den to meet the dragons and share about the washable liners. And it was an interesting conversation, obviously. You know, I’ll never forget one of the judges was like, I know a lot of things about a lot of stuff and I make a lot of money and this is something I don’t want to know anything about. But it was a beautiful experience. I will tell you this, and you can read about it in my story about Ignite Consciousness, where I talk about I did get a deal, I did get a handshake, I did get offered one hundred and fifty grand for 30 percent of my business. The interesting thing is they put me in like a 12 month process between lawyers and banks and company reports and business and presidents’ reports. And every single month they were just scouring into my books and they taught me and trained me and showed me. And at the end of the 12 months, I was like, You know what? I don’t really think I need your 150 K for my 30 percent because I actually made more. And so it’s a fascinating story because I actually decided like by getting really enmeshed in my business and really learning every facet of it, I wasn’t willing to give up 30 percent of it to somebody who didn’t know anything about my industry just because they had, you know, they were willing to put money into it. And so I walked away from that deal, more empowered and more inspired and more confident, and I made the hundred and fifty within six months of say no to the deal.

Victoria Rader [00:28:00] Phenomenal. Simply phenomenal. Passion and determination. Just beautiful story of all the many professional personal accomplishments which you have so many. What would you say you’re most proud of?

J.B. Owen [00:28:15] Well, I always go back to my kids. I have to be honest. I have two of my own kids. I have two step kids, but I really feel like my greatest accomplishment is yet to come. I have the desire to be at both of my children’s 50th birthdays now, all four of my children’s 50th birthdays. I feel like them being good citizens and them making a contribution to the world via maybe learning something from me or watching me, or seen how important it is to be impacting humanity instead of just, you know, moving transactions and just, you know, everything transactional, transformational. How do we create transformation in people? How do we inspire people to believe that it is possible? It truly is possible. In fact, this is one of my favorite quotes What you want wants you. And if we knew that what we want God wants for us, if what we want universe wants for us what we want, actually every person on the planet really wants for us. If we believe that if we truly stepped into that idea that what we want wants us and everybody wants it for us, that just gives us so much freedom to go after it. And maybe we’ll trip and fall and maybe we’ll scrape our knees. And I often say I had to climb over broken glass to get where I am today. But it was worth it. It was worth it because the universe wanted it for me, and I believe that I believe that everybody was working for me, even though at times it didn’t look like that, even though there was resistance and obstacles and complications. The end result was that everybody on the universe on the planet wants this for me, and I just need to find my way through the labyrinth. I need to learn what I need to learn. I need to educate myself. I need to toughen, toughen up my skin a little and it’s going to unfold. And so with that mindset of knowing that it will happen, in fact, I read a book that said if you put in a 10000 hours, you will be considered an expert. And if you put five years into something, you’ll make a million dollars. And so I thought, wow, if someone told me five years from now, I’d make a million dollars, I could relax and not be stressed out about, am I going to make it? I would just work towards getting it. And so I think if you really, truly begin to believe and you know, that the universe is for you, it will unfold for you.

Victoria Rader [00:30:23] And, you know, Rumi couldn’t agree more, Rumi, I think once wrote whatever you are seeking is seeking you the same principle of complete alignment, whatever you seeking is seeking you. So as you’re speaking to somebody who’s listening today and they have an idea and they have no clue what to do with that idea, what would be a very simple advice from J.B. this incredible entrepreneur or to somebody who is all they have right now is the idea. What do they do with it?

J.B. Owen [00:30:48] So it’s the one percent rule. If you just work towards your goal one percent each day, everyone can find one percent. It doesn’t matter how busy you are, what’s going on in your life. You can find you can put aside, you can make one percent effort towards your goal and the next day you make one percent more than you did the day before, and the next day you make one percent more. At the end of 30 days, you’re 30 percent closer to your goal and you easily can do one percent. What most people do when they have a big dream is they look at the end result and they see how complicated. You look at the top of the mountain and you see how difficult it is. Some of your viewers may know that I cycled 5000 kilometers across Canada when I was on the bike and I looked at the horizon on the prairies, you know, 100 kilometers ahead of me, it seemed daunting and impossible to get there. But when I just looked at the telephone pole, you know, 100 yards ahead of me or the clump of trees at the top of the one mile in front of me, if I just broke it down and saw what was right there, what’s that one percent I can do today? What’s that one percent I can do tomorrow? Before I knew it, at the end of the day, I did 100 kilometers. But if I woke up at the morning and looked out on the horizon and said, I’m never going to get to the end, I’m not even going to start. And so entrepreneurs who have big ideas write down your great big ideas and then tomorrow wake up and be like, You know what? JB told me to just do one percent and don’t be hard on yourself. Just do one percent today, one percent more tomorrow, 90 days, you’re 90 percent closer to your goal, and that 90 days you can reassess and be like, OK, what’s my next stretch was the next thing I need to do? And when you look at it like that, it’s so much more fun. It’s so much more enjoyable. You get these little micro wins along the way. Every time I got to that hill, I’d be like, OK, next year, next, like next telephone pole next from friends and the next thing you know, you’re having fun with it and you’re enjoying it because you’re looking at what’s doable and manageable and you’re giving yourself the endorphins and you’re elevating yourself to what’s possible. And so that would be my biggest suggestion. One person each day.

Victoria Rader [00:32:41] Impactful, very impactful. You know, simple, profound. Just do it. Do one percent. Love it, though, kind of, you know, talked a little bit about the accomplishment and here time flies when you’re having fun. I just look down and I’m like, Wait, it’s been half hour. It can’t possibly be true. So I want to just ask couple last questions. There are three that always ask at the end of the podcast, but leading to one of those questions is we’ve talked about your accomplishments. What would be the hardest thing you had to go through?

J.B. Owen [00:33:10] Well, well, from a business perspective or personal?

Victoria Rader [00:33:14] Whichever would be harder. I would think personal always harder. Businesses can come and go, you know, probably personal.

J.B. Owen [00:33:23] Wow..Well, you know, I think that we often get caught up in our story. We were born on the wrong side of the tracks, you know, I’m just a girl. Or they told me I was never make it like we are often imprinted with a story and those stories stick with us and they stay with us, and they become like a barnacle on our back. I think the toughest thing is for people is to realize they’re not their story. They get to create their story. They get to define their story. One of my quotes is your story does not define you. Instead, it refines you. I think that when you let go of the story that you were a dumb kid, a fat kid, you know, you couldn’t make it your la la la la la, whatever they are. I mean, there’s multiple ones when you can let go of that story and realize that you actually get to craft your story however you want. Starting today, yes, maybe you were that way. Yes. Maybe that did happen. Yes, maybe that was what you were labeled as, but who you are today and how you can step into your new story and define the new version of you I think that is where the exhilaration comes. And people are so afraid to let go of the story. When I was divorcing my husband, I was afraid I was, you know, I was letting go of the name the this the that, all the things I was letting go of what I thought was my story. You know, there’s other times where I in fired from a job and suddenly have to reinvent yourself. I did let go of the story of I was that. And so I think that if we can let go of the story and realize that we are destined for the next version of us. COVID has made us all have to let go of the story I was saying to my kids two years ago. All we cared about was the Kardashians, you know, a Lamborghini, and you know what was on sale on Amazon? Like, people were just so distracted with the story. Now we’ve had to create a new story. We actually have a blank slate to create the story that we want. And so I would really encourage people to decide. The toughest thing to get over is your story. And guess what? You’re the only one hanging on to your story. You’re the only one hanging on to their story. I’m back to my hometown to help my mum, who had a stroke, got stuck here with COVID, I have bumped into some of my friends from high school and they still think I’m that same person and it’s funny when people bring that up and you get to either, you know, put your barnicle back on your back again or say, like, I’m not that person anymore. Hey, come to meet the new me. Come meet who I am today. I think that is what people struggle with the most is getting over their story,

Victoria Rader [00:35:46] Getting over their story. Though imagining that we have this kind of magic wand, which we do for the purpose of the show. I would like for you to pick a time in your life when you need this advice the most. So where it would in your life, would you go to because you need to hear something from yourself right now? What would be their moment where you were maybe a little bit too attached to your story and you go there, you say JB listen… And what would you tell her? Which I’m sure you have, which is why you here? We just want to know what it was.

J.B. Owen [00:36:21] Well, I got into a really bad relationship out of my divorce and was with someone who was incredibly abusive, recovering addict and relapsed many, many times for the 15 months that we were together. Took me down a very dark rabbit hole and I had a lot of regret. Like, Why did I do that? Why did I say yes? Why did I keep going back? Why did they try to help them? I think if there was ever a time in my life where I just wished I could have been my own lifeline, it probably would have been then because there was a lot of people who said, like, you can’t fix him, you can’t change it, you can’t repair it, you know, it’s not up to you. So I think and I know because I’ve done a lot of work around it is actually just really forgiving myself for not knowing what I didn’t know. I didn’t know what addiction meant. I didn’t know that I couldn’t love him enough to fix him. I didn’t know that imbalance and kids and no structure was upsetting for him. There are so many things I didn’t know, and I didn’t even know. I didn’t know them. And yet I was so hard on myself that I messed up and I screwed up and upset my kids, and I set myself into a financial tizzy. And finally, I came to that place where you didn’t know what you didn’t know. You didn’t know. So how could you made the choices with what you knew in the best way that you could? Now let’s look at what you learned from it. How can we help others? How can you prevent that from happening to someone else? How can you take that and use that to be a fortifying, you know, quality in your life to push you forward? And I think that is what we have to do. We have to find the ways where we forgive ourselves for not knowing what we didn’t know.

Victoria Rader [00:37:51] Love it, not knowing what you didn’t know. And if you are now coming back from your youngest grand child’s 50th birthday, what does that J.B. have to say to you today?

J.B. Owen [00:38:04] You did, good girl. I mean, I have such a desire to heal humanity. I have such a passion to bring people together, you know, really what I do with my business now ignite publishing and helping people tell their stories is really about healing hearts. And when we heal our own heart, we open ourselves up to help someone heal their heart. And I just have this vision of people humanity, mass amounts thousands, hundreds, billions of people who are opening up their heart because they’ve told their story. They transform their life, they’ve shared what they’ve learned, and they’ve recognized that they have the compassion for someone else is going through their story. And so if I can make an impact and I feel I have 17 books, 700 authors, you know, an international bestseller in one hundred and ninety seven categories. But I’m not done, I’m not done. There’s so many more people to touch, but I think if I could look back and know that there were hundreds of thousands of lives that were impacted by sharing their ignite moments, and I could be the possibility fairy godmother of making that happen for people, then I would feel like you did a good girl.

Victoria Rader [00:39:10] Hmm. And I think you’ve already answered this, but this is the question I always finish the podcast with, so we’d love to probably hear it again, maybe in a different rendition. And that is if our listeners were to remember and know you buy one phrase, one message, one saying, What would it be?

J.B. Owen [00:39:28] Anything and everything IS POSSIBLE.

Victoria Rader [00:39:34] And here she is. The incredible all possible JB Owen. JB thank you so much for making time for us. We’ve loved it.

J.B. Owen [00:39:42] Blessings. One of my favorite interviews. You are a dream. I love you so much. Thank you. Thank you.

Victoria Rader [00:39:48] Anything truly is possible, not just for someone somewhere, some time for you, wherever you are today as possibility, coach myself, I ditto J.B. Owen’s amazing message and I invite you to enjoy her books in Ignite series as much as I have.

Victoria Rader [00:40:10] This is All About the Voice podcast, and I want to hear your voice. What has been of the greatest value to you today? Share your insight and share this episode with others. All links are in the description. I also want to invite the voice of happiness into your life via our iHappy Daily and iHappy Me apps, our daily energy boosters. You can download these apps, including a free version of iHappy Me from the Apple App Store or the Google Play App Store for the voice of daily encouragement. Grow with us with our free My Tree of Life Facebook Group, you want to join us in exploring how you can live your life with more freedom? Head over to yu2shine.com I can’t wait to get to know you and be a part of your journey of endless possibilities. Thank you again for listening to All About the Voice and Victoria Rader, and I’ll see you on the next episode.